Quality Management Virgin Atlantic Essay

Comp any overviewSince it was founded in 1984, vestal Atlantic Airways has become Britains second largest carrier serving the worlds major cities. right away based at both Lon dons Gatwick and Heathrow airports, it operates long haul overhauls to thirty destinations cosmopolitan as far apart as Las Vegas and Shanghai. stark(a) Atlantic has enjoyed huge popularity, winning top business, consumer and trading awards from around the world. The airline has pioneered a range of innovations setting new standards of assistant, which its competitors have subsequently sought to fol poor. in spite of consummate(a) Atlantics ploughth the service still remains customer driven with an wildness on range for money, quality, fun and innovation. virgin Atlantic had carried around 53m passengers since it began operations and now employs almost 9000 true deal worldwide.ANALYSIS OF THE CASE STUDYThe Customer benefit package from gross(a) airlinesThe Tangibles1- favourable seats2- Fairly wide-eyed lounge for business and first class passengers 3- Overall tasty and exceptional option of food and beverages is served4- Comfortable and cheerful atmosphere in the air rake.5- Reasonable pricing for the guaranteed service6- Well-organized contrive selection for the inside of the plane such as the separate seat and bed ideaThe Intangibles1- Caring and friendly charge attendants.2-In flight Internet connection.3-Highly advanced website with several checking choices such as the Check in, chill out in the Caribbean which pull up stakes customers to relax in their hotel. As the mental faculty deliver the boarding passband, they take the luggage in a secure van to check it in the airport.4- Several fair packages serving diverse customer demands.5- enable customers to book other related inquiries such as booking a car, a hotel6- The website covers all the indispensable information from getting airport directions to inflight exercises.7- Enable customers to exchange their mo ney at different locations.8- Cleanness and neatness of the airplanes.9- pelvic arch and trendy design for the logo.10- Brand recognition.11- Exceptional customer service such as personally duty customers before the flight time to check if theyre in inquire for help. 12- Involving customers in their objective which is to grow a profitable airline, that people love to fly and where people love to work.13- Efficient customer complaints procedure even for non travelers.14- Efficient baggage claims procedure even in incidents occurrence* What atomic number 18 the heads of perfect(a)s product design? saturated has three product heads which ar the economys and amplitude Economys classes design, the Upper Class and a head for Clubhouses.* What kind of structure does the organization take for?The organization has a flat structure.* What gave Virgins design a level of respect within the organization? Virgins design was harmonizeed respect by building relationships and communicatin g the value of design in the organization.* What is the benefit from the service design?The benefit is to encounter that the new designs of virgins services are upward(a) and increasing customers satisfaction.*How does Virgin maintain a low staff turnover even though their promotions are limited? Virgin maintains a low staff turnover in their design by keeping employees motivated and satisfied. The organization assures this result by educating their design employees, involving them in training programs, applying a cross-functional share of ideas and teamwork.* What are the incentives of applying team works?Teamwork grants designers with the appropriate reward and grant managers the achievement of the negotiated goals.*What is the operational focus of Virgin?Virgin airlines focuses on differentiation in design.*How does Virgin Atlantic operate within its time and resource constraints? Virgin executes its drops and designs activities through a company of wide project management sys tem.*How is the project design processed?The design process undergoes R&D, program Development and implementation.*What are the stages of research and development of Virgin Atlantic? First,they start with product challenge in which the cognitive operation is monitored non to decrease or its raised. After that, the opportunity identifier stage begins where an idea is introduced into action by the root word directors with the approved fundings. From the OI, Virgin develops the product brief. Then, the project design is discussed in a dialogue form in the midst of the employees responsible for the project and the design team. Finally, the approval of the board is requested with a detailed presentation in hand.*What are the risks of the OI stage?Budgets and timelines limitations are critical to OI.*What is the aim of creating a dialogue for the project design? Creating a dialogue is all important(p) for the stakeholders because it assures them that their interests volition be del ivered within the time and money limits.*What are the reasons behind the meetings of Design Development? 1) The ITCM is held to ensure that the project design is applicable. 2) The PDR is held so that the manufacturers demonstrate their understanding of the project and correct any misinterepretation . 3) The CDR is held so that the designers and manufacturers both agree on the final design. 4) The FAI is to ensure that the manufactured products are as planned.*How does Virgin Atlantic minimize the risks of implementation? Virgin minimizes the implementations risk by reducing the high-priced aircraft downtime and by storing products six months before the roll out.*Does Virgin outsource and if so in which activity?Virgin uses external agencies to help with creating different designs.*How does Virgin manage the work of the internal and external design groups? Virgin manage the work between these parties by establishing weekly meetings and increasing those meetings when needed. Also, V irgin ensures that external groups reach their highest performance by giving them their space and keeping them separate from one another.*What are the methods used in improving Virgin service?Virgin collects information from internal customers, external customers, third parties. An example of internal customers are the senior mangers. Furthermore, Virgin provide customers with Xplane questionaries which are taken under consideration by the designers even in seat sizes. Virgin also uses benchmarking data to improve its design satisfaction.* How did Virgin reached success with its new top(prenominal) class addition? At first, the design team discussed a number of flat beds layouts with the managers. Then, they prioritized the features to ensure that the important features are included in the layout. After that, the engineering department ensured that the layout is safe and undergoes the regulations. Then, the layout of separate seats and quiescence areas was passed to the developmen t stage after the approval of the board of directors. In addition, the seat features were analyzed and tested to ensure its performance.* In which way did the speeding class concept cover customers retention? The upper class concept didnt only include a comfortable layout, it also included service factors such as limousine pick-up, in-flight massage, lightning specifications and dining options. Also, Virgin included customers in the assessment of its new service inquiry.In your opinion, how do you think Virgin airlines can improve their performance? I believe that Virgin have reached a high performance and established a brand image within the airlines sector. Thus, the top hat way to ensure their success is by benchmarking and seeking improvements even in the small missing aspects. In the end, there isnt limit to the competing market.Primary problemHow will Virgin Atlantic airways segment and congeal their firm in the market in order for them to surpass their competitors and beco me market leader? financial backing detailsRichard Banson (the founder of Virgin Atlantic) believes that knowing the needs and wants of all customers is the best core competence, the Virgin Atlantic believes that they need to accommodate all the customers who can afford to pay for the ticket, but Virgin Atlantic dont practice the marketing segmentation.Secondary problemHow will the Virgin Atlantic Airways maintain their good reputation and their service?Supporting detailsThe Virgin Atlantic airways is known for its innovations, products, services, schedule, but the seats are tiny with no legroom in the premium economy class.RecommendationsPrimary problemvirgin Atlantic airways need to identify their target market so they can serve and do their job effectively and efficientlySecondary problemVirgin Atlantic should conduct a disciplinary action for their employees. Attendants should distribute a wish well-list where passengers can write what they want freely either during the flight or after the flight, they can wish to buy presents instead of going to the duty free, by the wish-list the management will know the likes and dislikes of the passenger and this will result in avoiding complaints.REFERENCEShttp//www.designcouncil.org.uk/Case-studies/Virgin-Atlantic-Airways/Designing-the-Upper-Class-Suite/Quality management manualWorldwide flights Africa, Asia, Australia, Caribbean, UK and regular army Virgin Atlantic. (n.d.). Worldwide Flights Africa, Asia, Australia, Caribbean, UK and USA Virgin Atlantic. Retrieved from http//www.virgin-atlantic.com/gb/en.htmlhttp//www.guardian.co.uk/business/virginatlanticResearch Methodology. (n.d.). Research Methodology. Retrieved from http//research-methodology.net/virgin-atlantic-airways/Virgin Strategy1. (n.d.). Virgin Strategy1. Retrieved from http//fr.scribd.com/doc/60328463/Virgin-Strategy1Virgin Atlantic Airways Fleet Details and History. (n.d.). Planespotters.net Just Aviation. Retrieved from http//www.planespotter s.net/ airline business/Virgin-Atlantichttp//www.virgin-atlantic.com/en/gb/careers/highlife/timeline/index.jspVirgin Atlantic Limited. (n.d.). PrivCo. Retrieved from http//www.privco.com/private-company/virgin-atlantic-limitedVirgin Atlantic Airways Passenger Reviews and Customer Trip Reports. (n.d.). Virgin Atlantic Airways Customer Reviews. Retrieved from http//www.airlinequality.com/Forum/vir_atl.htmAirlineMeals.net Airline give * the worlds largest website about airline catering. (n.d.). AirlineMeals.net Airline Catering * the WorldsLargest Website about Airline Catering. Retrieved from http//www.airlinemeals.net/browse.php?id=2325https//www.virgin-atlantic.com/en/gb/manageyourflights/index.jspThe Economist. (n.d.). Retrieved from http//www.economist.com/blogs/gulliver/2012/12/virgin-atlantic