Proposal Of Setting Up A Telemarketing Company Marketing Essay

Proposal Of Setting Up A Telemarketing Company commercialiseing EssayA business plan scheme of put up a teleselling familyContentsIntroductionThe telemarketing at the moment is a growing industry with most companies having an maven-year offset between 8% and 10% (Anything research, 2013). This is due to the fact that thebusinesses arbecoming increasingly aware of the need for market information on ongoing basis and the desire to reduce customer turnover rates in the current hard dispatch economy.It is the mission ofJH market to provide broadtelemarketing consultation which pull up stakes help companies increase sales volume and provide customer servicings to our clients in the Ireland at reduced prices. Thus, helping clients to increase gross and stateing them substantial amount of savings on the operational be of their telemarketing and customer helps functions.JH marketing result be based in Karachi, Pakistan where the troupe will have access to high skilled repel at outseter costs.Idea Selection ProcessAs the recession has hit the profits of the businesses more and more companies have been forced to cut down the operational costs and to make the most out of the resources they have. Many big and downhearted companies look to outsource their telemarketing and customer dishs operations to emerging markets where they can get skilled labour for funkyer costs and that is the rationale bum selection of the venture. Ideas such as setting up a PR company and advertising agency were considered as well but costs, skilled labour and the competition were the factors of not going ahead with the mentioned options. The other rationale behind selection of this business is the lower start up cost as well, the costs single include office space, computers and the internet connection and the ply with higher(prenominal) English speaking capabilities to handle the queries of the clients from Ireland.Service DescriptionJH Marketing will be adapting low cos t strategy for its venture by setting up its operations in Pakistan to minimise its costs and the clients will be given higher level of attend as the company will be focusing on low cost, efficiency and innovation as their core strategic private-enterprise(a) advantages (Lawson, 2003).JH Marketingoffers complete and customized telemarketing campaigns and customer services operations. The most common telemarketing campaigns embarked on are for following purposesLead GenerationSetting appointmentsMarket researchSurveys (Political surveys and statistical analysis etc)SubscriptionsBusiness development or SalesProduct promotionIn order to create greater effect for the clients JH Marketing provide a comprehensive program for them that may include, but not limited to, some of the following servicesClassification of Program Objectives and voltage.Creation of tailored lists of leads for salesMarket research and analysisTraining and development of telemarketing agentsScript writing for ca mpaignsConception of follow-up programs for successful c alls.The list above is only a partial list of our services as each campaign and project is customised to the needs of the clients and is different and unique in terms of sphere, length, customer reach, astuteness and costs.Competition in the MarketThe telemarketing and customer services industry is rather fragmented with companies that vary greatly in size, reach, services offered, and market share. most of the companies are advertising agencies who offer telemarketing services along with other consultative services. Moreover, there are many companies who do not realise the potential of outsourcing, thus, set up their own telemarketing departments.The direct competitors of JH Marketing include all advertising and telemarketing companies and the call centres across Ireland. Whereas, the indirect competitors are all those companies, big or small, who have developed in-house telemarketing departments to handle their operations. JH Marketing, practically, has great threat from big nationwide consulting companies and the large and well established telemarketing agencies in Ireland such as Capita, Intercall and Conduit who hold significant market share. The industry itself is extensively fragmented, where huge numbers of small companies mainly provide services to small and intermediate sized firms and there are big companies who tend to seek large and extended contracts with the large companies which make this industry highly intense. With our strategy of greater service at lower cost and having office set up in Pakistan we will be able to offer lower costs to the companies and through our low cost strategy (Greater service at lower cost) we intend to avoid sucha debilitating market competition as price and scope are important reasons for accepting contracts, especially if the company is small or new.Industry AnalysisJH Marketing Professionals business strategy is tooffer greater service at lower cost but ou r company does not intend to be a call centre only,nor will itever become one as we are a consulting firm which will design the marketing and telesales campaigns for its clients and will also execute them to provide the cost advantage to the clients. These servicesarewhere we can offer a higher standard of superior to our clients. This will allow us minimise the costs, thus higher profit.Rivalry among different telemarketing agencies as stated before is greater and the market is fragmented but the industry as awhole ismature with long-term moderate growth with higher number of established companies. The fact that there are so many diverse or general telemarketing agencies it makes this an aggressive industry. The threat of clients backwardly combine so as to have their sales and customer services done in-house is one of the major factors used by buyers to indirectly control price in this industry, and increase competition. This must always be foremost in the minds of JH Marketing management when offering services and setting prices. The key advantage for JH Marketing is that they will have access to staff at low costs as compared to their competition which will help them to offer low prices than their competition as the dissimilitude between wage in Pakistan and Ireland is huge i.e Average wage per annum in Ireland is 35k (Central statics office, 2013) whereas, in Pakistan is 7k a year (Payscale, 2013).Human Resource Management PlanThe company will have two officers CEO Mr. Jihad Habib and manager, who will be highly skilled with many industry relations to help the company appeal clients. We will also hirean office manager, and 5 staff to do cold calls. The company plans to hire additional consultants and administrative personnel as we bug out to get large numbers of contracts.To start off with JH Marketing will need 5 staff to do cold calls to the business in Ireland. As the business does not require highly skilled labour so the recruitment and selection of the staff will depend on the proficiency in English speaking and understanding and some background in sales and marketing. However, people with no sales experience could also be recruited and trained as per the campaign requirement, provided that they have grasp over the language.Operations PlanThe CEO, Mr. Jihad Habib will personally schedule meetings and presentations with the perspective clients to sale them the idea of outsourcing their telesales and customer service operations. As per the clients requirement the staff will be taken on board and trained to make outbound calls and handle the inbound customer service calls. As discussed earlier in the plan companies who are new to the market find it hard to attract the clients and to give them the confidence to outsource, for this reason JH Marketing will need the help from an experienced professional (Director JH Marketing) who have experience of convincing the clients to outsource and has great industry connections as well.A s per the requirements of the clients and volume of the business the staff will be recruited and trained to start off operating from the Karachi office. As discussed earlier, for the operations the company will need an office space, computers and the VOIP (Voice over internet phone) software package to start calling the customers in Ireland to sell the clients products and services.Marketing planIn order to attract clients, JH Marketing will begin to contact promising organizations and offer free initial consultations, and initial contracts at reducedprices. These promotions will allow us to begin to make our reputation within the market. In addition, Mr. Jihad Habib and the Director will be travelling to different parts of Ireland during the first year of operations where we will have booths to advertise our services. Finally we will be setting up cold calls to potential companies and have half- and full-page advertisements in variouspublications catering tolocal businesses and or ganizations.JH Marketing will be focusing on cost leadership strategy to win the contracts and will be paying greater attentions to quality of the services as well to reiterate the mission of the company, Greater quality at lower prices.Mr. Jihad has been actively seeking to acquire a large contract with Resource International Consulting Ireland over the past 2 months. This company is the largest recruitment and tax solution company which deals with UK freelance contractors and provides them tax advice and recruitment services over the telephone and internet. JH Marketing believes that its chancesof acquiring this contract are excellent. localisation of function PlanJH Marketing will have its office situated at Karachi, Pakistan for the sole reason of having access to quality labour at cheaper prices to main the low cost strategy of greater service at lower prices. As all the transactions will take place over the phone so location in itself does not have any advantages or disadvanta ges associated to it for the clients but it will play a vital role for the growth of JH Marketing.